How does TikTok's Creator Rewards Program prioritize search value?

TikTok's Creator Rewards Program prioritizes search value by assigning a "search value" to qualified videos based on how well they align with popular search topics. This factor, along with others like video length, originality, play duration, audience engagement, and user interactions (likes, comments, and shares), helps determine a creator's payout in the program. The emphasis on search value indicates TikTok's interest in competing with search engines like Google and video platforms like YouTube by encouraging creators to produce longer, search-optimized content.

To qualify for the program, creators must have videos over one minute long, at least 10,000 followers, and 100,000 views in the previous 30 days. They should also maintain a personal account in good standing with TikTok's Community Guidelines. Additionally, TikTok provides a Creator Search Insights tool to assist creators in optimizing their videos for search trends.